chapter 6

Chapter 6 was all about consumer relations. It starts out saying that
public relations is concerned about internal relations and publics. It
also cares about noncustomer external publics and the enviroment in which
the organization operates. Savvy consumers make buying decisions based on
how companies run their busnesses according to a 1995 survey by public
relations firm Porter/Novelli. Five major buying habits were, 1. product
quality, 2. the companys method of handling consumer complaints, 3. the
way a company handles a crisis in which it is at fault, 4. challenges by a
government agency about product safety, and 5. accusation of illegal and
unethical trading process. Communication with consumers and the products
they are buying is such an important process of consumer relations.
Companies need to research and meet the needs of their consumers to ensure
a successful business. An example of this would be the dominos pizza
campaign. Dominos researched their company and if it was meeting the needs
of their consumers. The result was that they were not meeting the needs of
their consumers. So they made a campaign about how their pizza was
satisfying the consumers and made honesty their campaign. After they
remade their pizza receipe and came out with their campaign, their pizza
sales increased. Im not sure if this is because of the campaign or that
their pizza really was better. To bring it to a local level, the dominos
in Corpus has seen an increase in their sales. This is a perfect example
of consumer relations and how the company wants to meet the needs of their
consumers.