chapter 9

Chapter nine is all about crisis management. To prevent a crisis from happening, or having a good response time to a certain crisis, every business whether it be a fortune 500 hundred or the mom and pop shop in small town needs to have good crisis management. Having good crisis management can keep your business thriving after said crisis and keep the company in good relations with the public and its clients. Crisis management is the the managing of outside influences on your company, no one can do that. It is the managing of response to the crisis. The practitioner needs to have a thorough understanding of three things,that one, the public and political environment in which the crisis occurs, two the culture and inner workings of the organization facing the crisis, and three, human nature. That is how will the persons and groups involved most likely react to the crisis itself, to attempts at alleviate it, and to various communications, events and activities. A crisis that has happened that we all know about is enron. Enron was lying to people about what they were doing with peoples money, and in turn Enron went bankrupt and lost a lot of people their jobs and their income. First of all, Enron could have prevented this whole scandal if they wouldn't have been sneaky about it in the first place. If they didn't even start lying to people about what they were doing, they wouldn't have to have had faced this crisis. Two, since they weren't being honest about what they were doing, their crisis management team probably had to work way more than if they would have been honest about it the whole time. I really don't know what their crisis management team could have done to ensure enron would still have a good reputation and would still be around, but since they didn't handle things well being to end, enron is no longer around as a company.